Yann A. Skaalen

I'm Yann A. Skaalen, co-founder and partner at Velocity North. I've worked in advertising and tracking since the late 1990s — I built the first version of Digtective in 2000 and later rebuilt it into the cookieless, GDPR-compliant server-side platform (Digger) we run on today. Along the way I founded and exited three companies, including Finansa (sold to the Zmarta Group in 2014), and co-founded the consumer bank MyBank. After 25+ years, my takeaway is simple: know your numbers. So that's what we do — reconcile every conversion server-side, so growth rests on real profitability, not the numbers the platforms report.

The numbers were never the hard part. Using them was.

June 15, 2026June 14, 2026 by Yann A. Skaalen

Velocity North co-founder Yann A. Skaalen on 30 years in advertising, why accurate data alone never made anyone grow, and why Digger by Digtective’s server-side conversion tracking is the foundation we build on.