Measurement & analytics - Velocity North

Google’s AI gave me a recommendation. It was a recommendation for Google.

August 11, 2026June 26, 2026 by Jakob Bronebakk

A Google Ads recommendation offered +1.54 impressions a week for an extra kr2,500. A close read of who platform ‘optimisation’ is really built to serve — and why your automation has to answer to your P&L, not theirs.

How to fix your marketing dashboard (because it’s wrong)

September 15, 2026June 26, 2026 by Yann A. Skaalen

Marketing dashboard from Velocity North Swarm

Cookie consent walls, Safari ITP and iOS ATT mean ad platforms only count the conversions that survived the browser — often 30 to 50 percent short in regulated sectors. Yann Skaalen on the gap, and how server-side conversion tracking closes it.