Cookie consent walls, Safari ITP and iOS ATT mean ad platforms only count the conversions that survived the browser — often 30 to 50 percent short in regulated sectors. Yann Skaalen on the gap, and how server-side conversion tracking closes it.
A Google Ads recommendation offered +1.54 impressions a week for an extra kr2,500. A close read of who platform ‘optimisation’ is really built to serve — and why your automation has to answer to your P&L, not theirs.
Velocity North co-founder Jakob Bronebakk on a career spent making decisions on numbers that have to be right — and why building safe AI automation on top of Digtective’s conversion truth is the only way to scale an expert like Yann.
Velocity North co-founder Yann A. Skaalen on 30 years in advertising, why accurate data alone never made anyone grow, and why Digger by Digtective’s server-side conversion tracking is the foundation we build on.